Norwich University S&C using Beast


The Beast Community continues to grow by adding Norwich University to list of schools/teams using Beast to help grow and develop collegiate athletes.

Norwich University Head Strength and Conditioning Coach Jeff Kruger talks Beast and how he has implemented Beast at the NCAA Division 3 Schools program to help teach his athletes how to “Move with Intent.” Beast is proud to partner with Coaches like Jeff and provide a tool to help enable coaches to continue to be more effective with their athletes. We are looking forward to following Norwich University this coming season.

Beast: Your name and Background?

Coach: Jeff Kruger, Head Strength & Conditioning Coach at Norwich University, a Division III University in the state of Vermont.

Jeff Kruger

Jeff Kruger, C.S.C.S., is beginning his ninth year as head strength and conditioning coach at Norwich University.

Kruger came to NU from St. Cloud (Minn.) State, where he served as the strength and conditioning graduate assistant for two years. Prior to that, he interned at the University of Minnesota. Kruger helped implement an Olympic-based strength program for the Gophers and assisted with numerous analysis and performance programs.

Kruger graduated from the University of Wisconsin-Stevens Point with a BS in Health Promotion and Wellness. In May of 2006, he graduated from St. Cloud State with an MBA.

What teams do you use Beast Sensor with?

Coach: Last Spring we started with 2 sensors to test it out. We would primarily use them with the football, hockey, and swim teams. 

Norwich S&C has 9 Sensors and 9 Accessory Harnesses for training.

What are you using Beast to measure?

Coach: We used it for Velocity Feedback on exercises to make sure that we were using the appropriate loads depending on our training goal for the day.  We used it with the squat and bench press primarily.

How has Beast been implemented into weekly/daily training cycles?

Coach: We would use the beast to provide the athletes with real-time feedback.  We would set a velocity zone for them to hit on the core lifts: bench, squat, Weighted Squat Jumps.  It allowed us to adjust weights depending on their speeds.

It also allows us to make sure that the reps we are doing are quality reps with power in mind.  Not just grinding reps, unless that was the goal for the day.

How has Beast help to improve your athletes workouts?

Coach: Biggest improvement we saw is that the athletes began to work with more “intent” to move the bar fast.  Athletes began to understand that just because the weight on the bar was light, they had a metric to meet speed wise. Students would work very hard to meet their “speed metric.:”  Athletes were grouped on racks based on their strength levels.  Each person on the rack had the same weight, now the goal is who can be faster.  None of them liked to have to take weight off the bar, because they were too slow.

What are you favorite features about Beast?

Coach: Favorite Feature: Speed of information – Instantly the athlete has feedback that is not subjective.  It is no longer me telling the athlete to move faster, now I can say this is how fast you have to move.  The athlete performs the exercise, and then they get their feedback in real time.  Thus allowing individualized training for each athlete, if they hit above the velocity zone we are working at they got to add weight, everyone likes to get stronger and faster.

The ease of use/Set up: the sensor is small, they do not take up hardly any room, along with they are very easy to set up.  I do not have to worry about cords, tripods, cables, etc.

As a S&C Coach, why and how is Beast important in your athletes development?

Coach: With our first year athletes it helped us to make sure that they were using an appropriate load.  A lot of our females liked the feedback of velocity, they felt more comfortable adding weight to exercises when normally they would be hesitant.  If the sensor said they could do more weight, they would add the weight and be successful.  It gave them that confidence.

With our athletes that are already strong, it will allow us to focus more on power training and making sure that we are getting quality reps.  It will allow us to work on Rate of Force Development.  Athletes like to get feedback.


You can follow Norwich Athletics on Social Media:

Twitter: @NorwichCadets

Facebook: Norwich University Cadets

Instagram: @norwichcadets



by RobbyNap

Midwest boy from the USA and a lover of travel, coffee, and whiskey. I am excited by all things sports related and marketing. Former Division III Collegiate Athlete from Simpson College, Semi Pro Football Player for the Des Moines Blaze, and currently coaching American Football for the Milano Seamen. Passionate about life, family, and lifting. I have a degree in Marketing with a Minor in Exercise Science, as well as completing a Master's in International Marketing Management in Milano.