Interview with NSCA Founder and S&C Coaching Legend Bill Allerheiligen


Here at Beast our mission is simple: innovating the world of training, ensuring every serious Weightlifter, Athlete or Trainer enjoys our new powerful tool to enhance their training performance. That is why Beast has teamed up with NSCA Founding Member and Former NSCA President and Director of Education Bill Allerheilingen to help in the development of the product.

Bill will be at the NSCA Conference from July 6th-9th talking about Beast and showing it off. Bill has been a valuable partner to Beast as we continue to develop and expand our product.

Bill has 40+ years experience in the world of Strength and Conditioning and loves using tools and data with his athletes. Bill has coached at some of the top programs in NCAA such as University of Notre Dame, Kansas State University, University of Wyoming, and University of Nebraska just to name a few, along with experience at the Professional level with the Houston Oilers and a consultant to the Chicago Bears and the United States Training Center for the Sport of Boxing. Bill is a wealth of knowledge and experience and has been a published author and head speaker at clinics around the country.

‘Besides great metrics from using Beast, I find it to be a great teaching tool: motivation (athletes see real-time feedback on their improved velocity/power),  athletes SEE improved exercise technique leads to increased velocity/power, I can do my own “research” in a matter of minutes (which has greater velocity/power, double leg tuck jump, vertical jump, or 16 inch depth jump), what is an athletes “sweet spot” (at what load is the greatest power produced) on loaded jump squats, etc.’



Beast: What do you think is the best improvements that you can get by tracking strength during lifting sessions?

Bill: I think the best improvement occurs from 2 standpoints, the 1st one is that the athlete can see right away their improvements in velocity and power. The other one is to use training techniques to show them that with certain training techs and the beast, how those techniques actually increase power just by info given to athlete—for example for new athlete that you are training, you can have them do a power clean. And then you give them instructions about increasing velocity, and then we see the fact that they do increase their velocity, you show the athlete, and the athlete is motivated because they can see immediately their improvement in just 1 or 2 sets.

Beast: okay great! So instant feedback is the best feature?

Bill: Yes. Some of the things that we know about motor learning, which is a subset of different exercise science programs, but in order to improve a physical skill, a sport skill, is that you need to have feedback. That feedback needs to be quantitative, needs to be qualitative, needs to be immediate, need to be visual, and needs to be auditory. So if you put all those things together, your feedback to the athlete is very effective, if you don’t have that feedback or you are missing part of it, the athlete will not reach their full potential.

Beast: From 1 to 10 how much to think live real time feedback in important compared to normal feedback

Bill: As I mentioned in motor learning there are things that go into, but immediate feedback is vital, is very vital because if they don’t get that, they lose some of that, not only do they loose it mentally, they don’t remember, but also the physical aspect of the exercise. You can give the instructions remember when your arms were straighter during the pull, how you produced more power? So things such as that.

Beast: So this is for the athlete, what about the trainer, what is the greatest advantage a trainer gets by using this kind of device with athletes?

Bill: Well I think that also motivation for the coach, to see that their program is working, that Beast is working for them, that they see the improvement. I think also the fact is that it allows them certain coaching techniques to improve them, for athletes to reach their full potential. For example, if you take athletes who have done power cleans before but have problems with their techniques for example bending their arms too early. If you have them do jump shrugs, which is the more explosive movement you can show them that they can produce more power, then right after that, have them go back and do a power clean, they can see that they are more explosive.

When you show an athlete that, that is a great teaching tool, I mean that is one of the things I have been using with my athletes, is showing them immediately with feedback, how the technique works, and how the Beast works.

Beast: VBT- Are you using Velocity Based Training Techniques with your athletes?

Bill: Yes, almost all the techniques are Velocity Based. We will do depth jumps or drop jumps from different heights to see which ones are producing most power.

We also do them with stretch bands, we crisscross stretch bands across the body down at the feet and do the same thing, we show fatigue and increased power that well do real heavy stretch bands for double leg tuck jumps, then we’ll go to small band and show them power they are producing.

If we are doing squats we put the Beast on the bar, if we are doing bench press, incline, or Romanian deadlifts we try to use it as much as possible so whether we are doing high velocity movements or you call it strength speed or speed strength, so you can still use the Beast in a periodization program, whatever type of periodization program that is.

Just recognize the fact, I think the most important things for coaches and athletes to understand, its about Velocity. If you tell the athlete to be more powerful, they don’t know what that means, but if you tell them to go faster. So they emphasis goes back to, even if you are doing heavy loads at 2,3,4,5 RM, the effort needs to be maximum. The athlete has to understand that the effort has to be maximum no matter what the load is.

‘As you can tell, I love using Beast. I have been a strength and conditioning coach for 40 years. I can not think of anything that has had such a positive influence on my coaching. I am always looking for ways to increase velocity, power, and performance.’


We appreciate Bill’s partnership, feedback, and enthusiasm in helping us continue to develop and evolve Beast to fit every fitness enthusiast, athlete, lifter, coach, and trainers needs. If you are at the NSCA Conference this week make sure to stop by and see Bill and ask him about Beast.


by RobbyNap

Midwest boy from the USA and a lover of travel, coffee, and whiskey. I am excited by all things sports related and marketing. Former Division III Collegiate Athlete from Simpson College, Semi Pro Football Player for the Des Moines Blaze, and currently coaching American Football for the Milano Seamen. Passionate about life, family, and lifting. I have a degree in Marketing with a Minor in Exercise Science, as well as completing a Master's in International Marketing Management in Milano.