We are thrilled to announce that BWL, the National Governing Body for Weight Lifting and Paralympic Powerlifting in the UK has selected Beast as official performance partner for the upcoming seasons.
Established initially as the British Amateur Weight Lifters’ Association (BAWLA) in 1910, British Weight Lifting is responsible for developing participation and performance across Olympic Weight Lifting and IPC Powerlifting in Great Britain. With hundreds of Olympic Weight Lifting and Para-Powerlifting clubs in Britain, and registered members across the nation, British Weight Lifting is a growing organisation with an influential role in building a fitter future for Great Britain.
This partnership will benefit both BWL’s active Athletes at any level and the qualified coaches, who will have a streamlined access to Beast products and knowledge about how to implement data analytics within their training plan.
“We are honoured to collaborate with BWL and our goal for this work together in the upcoming months” – states Beast’s CTO & President Tommaso Finadri – “is to strengthen the presence of Beast within the world of Weight Lifting and Paralympic Powerlifting. We aim at setting a common ground for experimentation and development on how data and analytic insight can enhance performances in the weight room, thus delivering easy to access data. We will work jointly in order to support athletes and coaches making better decisions in the weight room, closing the feedback loop among training plan, daily athlete’s shape and easy-to-measure results”.